Google Ads certifications are popular for anyone who wants to learn online advertising. These certifications teach you how to run ads on Google’s platform, helping businesses grow. But with so many certifications available, how do you choose the right one? Here’s a simple guide for you.
1. Google Ads Search Certification
If you are new to Google Ads, start here. This certification teaches you how to run text ads on Google Search. For example, when someone searches for “best smartphones under 15,000” on Google, your ad can appear at the top.
- Who Should Take It: Beginners and marketers focusing on getting leads or website traffic.
- Why It’s Good: Most businesses use search ads, so this skill is always in demand.
2. Google Ads Display Certification
This certification focuses on display ads, which are image or banner ads shown on websites or apps. These ads are useful for branding and reaching more people.
- Who Should Take It: People who enjoy creative advertising.
- Why It’s Good: You learn to target users with attractive visual ads on millions of websites.
3. Google Ads Video Certification
Do you love YouTube? This certification teaches you how to advertise on YouTube with video ads. You can promote products, services, or ideas in an engaging way.
- Who Should Take It: Video creators or marketers focused on YouTube.
- Why It’s Good: YouTube has millions of viewers, so video ads can be very effective.
4. Google Ads Shopping Certification
This certification is perfect for people selling products online. It teaches you how to run Shopping ads, which show product images, prices, and details directly in Google Search.
- Who Should Take It: E-commerce business owners or marketers.
- Why It’s Good: It’s a must-have for online sellers to increase sales.
5. Google Ads Apps Certification
If you are working with apps, this certification helps you learn how to promote them. You’ll know how to get more downloads and in-app actions.
- Who Should Take It: App developers and marketers.
- Why It’s Good: Mobile app usage is growing rapidly, making this skill valuable.
6. Google Ads Measurement Certification
This certification teaches you how to track the success of your ads. You’ll learn to analyze data and make campaigns better.
- Who Should Take It: People who love working with numbers and reports.
- Why It’s Good: Knowing how to measure success is key to improving any ad campaign.
Which Certification Should You Start With?
If you are a beginner, start with the Google Ads Search Certification. It is the easiest to learn and gives you a strong foundation. If you already know your area of interest, choose the certification that matches it.
All certifications are free and available on Google Skillshop. So, why wait? Pick the one that suits you and grow your skills today!
