Meta has rolled out an exciting new feature for advertisers on Facebook and Instagram— Phone Number Verification for Lead Ads . This update is designed to improve lead quality and streamline follow-ups, ensuring businesses connect with genuine prospects.
Why This Matters
One of the biggest challenges with lead generation campaigns is the presence of fake or inaccurate phone numbers. By introducing phone number verification, Facebook is taking a proactive step in helping advertisers obtain authentic and high-quality leads. This means better engagement, higher conversion rates, and more efficient sales processes.
How It Works
When you enable phone number verification for your Facebook or Instagram lead ad forms, the process will follow these simple steps:
- A user submits their phone number in the lead form.
- They receive an SMS containing a unique verification code.
- They must enter this code into the form to confirm the validity of their phone number.
- Only verified numbers will be accepted as leads.
This extra verification step filters out incorrect or fake numbers, ensuring advertisers receive only valid leads.
Availability and Rollout
Currently, Meta is gradually rolling out this feature. As of now, around 40% of US accounts have access to it. A global rollout is expected soon, meaning more advertisers worldwide will benefit from this powerful lead quality enhancement.
Why You Should Use It
If you’re running lead generation campaigns, enabling phone number verification is a must once it’s available on your account. Here’s why:
- Better Lead Quality : Verified phone numbers mean real people, not bots or fake submissions.
- Improved Follow-ups : With genuine contact details, your sales team can reach prospects easily.
- Higher ROI on Ads : Less wasted budget on unverified leads means better overall campaign performance.
Final Thoughts
This small but significant update is set to revolutionize Facebook lead ads . When the feature becomes available in your account, be sure to activate it to maximize your lead generation success . Stay tuned for further updates as Meta expands this feature globally!
