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How to Delete an Account on Google Analytics 4

You decided to delete your Google Analytics 4 (GA4) account? Well you’re in the right place! This will walk you through the process step by step so you know what to do and what to expect. Before deleting your Google analytics account, you should know what data you can lose. Let’s get started!

What to Do Before Delete Google Analytics Account?

  • Remove Tracking Code: Before you delete your account remove the Google Analytics tracking code from your website or app. This will stop data collection immediately.
  • Backup Important Data: If there’s reports or data you might need later make sure to backup before you proceed.

Step by Step to Delete a GA4 Account

Follow these easy steps to delete a Google Analytics 4 account:

Step 1: Remove the Tracking Code

Before you delete the account, make sure to remove the Google Analytics tracking code from your website or app. This stops data collection. Important first step!

Step 2: Log Into Google Analytics

Next go to analytics.google.com and log in with your credentials. Make sure you have admin access to the account you want to delete.

Step 3: Go to Admin

Once logged in look for the gear icon labeled “Admin” at the bottom left of the screen. Click on that to go to the Admin panel.

Step 4: Select Account

In the Admin panel you’ll see three columns: Account, Property, and Data Collection. In the first column (Account), Click on the Account Details Option.

steps to delete ga4 account

Step 5: Move to Trash

On the Top Left Side find the “Move to Trash Can” option. Click on that. This starts the deletion process but doesn’t delete the account yet.

Step 6: Confirm

A confirmation dialog will appear asking if you’re sure you want to move the account to the trash. Read through this carefully. If you’re sure click “Trash Account” to confirm.

Important Things to Remember:

  • Permanent Delete: Once in the trash can your account will be permanently deleted after 35 days. Make sure you’re sure before you do this.
  • Email Notifications: All admins will receive an email notification so they won’t be surprised.

How to Recover Google Analytics Account?

If you change your mind within those 35 days don’t worry! You can restore your account:

  • Go back to the Admin panel.
  • Click on “Trash Can” at the top right.
  • Click “Restore”

Conclusion

Deleting your Google Analytics 4 account is easy when you follow these steps. Make sure you backup your data before you delete. Just remember once it’s gone all the data will be gone. If you have any questions hit me up!

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Sapna Thakur
Sapna Thakur
Hi, I’m Sapna Thakur, Founder of Analytics Growth. With a background in IT and digital marketing I have been using Google Analytics since 2016. This blog is for those interested in digital analytics but without coding skills. I have been working with developers for years and share practical tips and experiments to get the most out of tools like Google Analytics and Tag Manager.
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