If you’re using Google Ads, you might have heard about Responsive Search Ads (RSAs). These ads allow you to combine different headlines and descriptions to show the best message to your audience. But here’s the question: How many RSAs can you add to one ad group?
The answer is: Google lets you add up to 3 RSAs per ad group. However, it’s usually better to create just 1 RSA per ad group for the best results.
Why Only 1 RSA is Recommended?
Google’s system uses machine learning to test and improve your ads. If you have too many RSAs, it splits the testing, and it might take longer to find what works. By sticking to one RSA, you can:
- Get Better Results: Google can focus on one ad to optimize it faster.
- Save Time: You don’t have to manage multiple ads in the same ad group.
- Understand Performance Easily: It’s simpler to analyze and improve one ad.
What is a Responsive Search Ad?
A Responsive Search Ad lets you add up to 15 headlines and 4 descriptions. Google automatically combines these to find the best combinations for your audience. This helps improve your ad’s performance.
Google mixes and matches these to create the best ad for the person searching. For example:
If you own a bookstore, your RSA headlines could include:
- “Best Books at Great Prices”
- “New Arrivals Every Week”
- “Shop Online or Visit Us Today”
Your descriptions might be:
- “Thousands of titles for every reader.”
- “Free delivery on orders above ₹500.”
Google will show different combinations of these to find what gets the most clicks.
Can You Use More Than 1 RSA?
Yes, you can create up to 3 RSAs in one ad group. But remember:
- Make sure each RSA has different themes or messages.
- Avoid repeating the same headlines and descriptions across ads.
Final Tip
While Google allows up to 3 RSAs per ad group, it’s usually smarter to stick to just 1 RSA per ad group. This keeps things simple and helps your ads perform better.
Now that you know the rules, go ahead and create a great RSA that stands out! Good luck! 😊
. These ads allow you to combine different headlines and descriptions to show the best message to your audience. But here’s the question: How many RSAs can you add to one ad group?){kind=link}