Yes, Google Ads can show a different phone number from your primary number when you use call tracking. This is part of how Google helps track which ads are bringing you phone calls.
Why Does Google Use a Different Number?
Google uses Google Forwarding Numbers (GFNs) to track calls from your ads. These numbers are temporary and forward the call to your real phone number. This lets Google collect data about the call, like which ad or keyword led to it.
How It Works
- Dynamic Number Insertion (DNI): Google automatically replaces your number with a special tracking number.
- Google Forwarding Number (GFN): This tracking number connects to your actual phone.
- Call Reports: You’ll see detailed data on how many calls you got, how long they lasted, and where the callers are from.
Why Use Call Tracking in Google Ads?
- Track Ad Performance: Know which ads and keywords bring in calls.
- Improve Campaigns: Spend more on ads that work well.
- Measure ROI: Understand how many leads come from your ads.
Important Things to Know
- Numbers Change for Each Visitor: Different people see different numbers, but all calls go to your real phone.
- Call Reporting Must Be Enabled: Turn on call reporting in your Google Ads account to access call data.
- Temporary Numbers Can Expire: If call tracking stops, Google may stop using the number.
Using Google Ads call tracking helps you get insights into your ads’ performance and make better decisions for your marketing campaigns.
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