UTM stand for Urchin Tracking Module, which is the simple, easy and reliable way to track traffic online and performance from any digital marketing campaign.
What are UTM Parameters?
UTM parameters, also known as UTM codes, are a small bit of text added to the end of a URL. They help you see where your website traffic is coming from and how each campaign is performing.
How do UTM Parameters work?
When you add UTM parameters to a link they work with analytics tools like Google Analytics. So you can see detailed info on your social media results, which posts are driving the most traffic.
UTM Codes Benefits
- See Social Media ROI: Which campaigns are working?
- Get Conversion Data: Where are your visitors coming from and converting?
- A/B Testing: Try different posts or ads and see which one wins?
Step by Step procedure to add UTM tracking in your Google Ads campaigns:
Step 1: Open your Google Ads account
Step 2: Click on the campaign tab
Step 3: Select the campaign which you want to track.
Step 4: Then click on Settings and select additional settings.
Step 5: Click on campaign URL options
Step 6: Now set the final suffix to
utm_source=googleads&utm_medium=cpc&utm_campaign={campaign}&utm_adgroupid={adgroupid}&utm_campaignid={campaignid}&utm_keyword={keyword}&utm_device={device}&utm_placement={placement}&utm_network={network}&utm_creativeid={creativeid}&utm_matchtype={matchtype}
Step 7: And Click Save.
Where do I Find UTM Tracking Code Results Data in Google Analytics 4?
- Go to GA4: analytics.google.com and log in.
- Select Reports: Reports in the left sidebar.
- Navigate to Acquisition: Acquisition.
- View Campaigns: Traffic Acquisition, then All Campaigns.
- Set Primary Dimension: Source/Medium.
- Look at User Traffic: Look at the user traffic data.
That’s it! You can now see your campaign performance.
In this article, you learn to bulk add UTM parameters to Google ads and track the data in Google analytics. If you have any queries or further information, comment below
FAQs
You can create UTM links by Campaign URL builder. This tool allows you to measure custom campaigns in Google analytics 4 and easily add campaign parameters to URLs
The Standard version of Google Analytics 4 is free which means small businesses use the Google analytics services without paying the monthly fees.
The premium version of Google Analytics which is GA360 is paid, which means if you want advanced features and want to use more services, there is a monthly fee you need to pay.
UTM stands for Urchin Tracking Module Codes are short text codes added to the end of the URL that help to track the website traffic if the user clicks a link to this URL
