How to set Monthly Spending Limit in Google Ads

Hey there! If you’re using Google Ads, it’s super important to keep track of your budget. One great tool to help you is the Monthly Spending Limit. This feature lets you set a maximum amount to spend each month, so you don’t accidentally go over your budget. Let’s go through how to set it up and talk about the good and not-so-good sides of using it!

What is the Monthly Spending Limit?

The Monthly Spending Limit is a way to control how much money you spend on Google Ads in a month. When you reach that limit, your ads will stop running until the next month starts. This is especially helpful if you have multiple campaigns and want to stay within your budget.

How Does It Work?

To find out your monthly spending limit, multiply your average daily budget by 30.4. Here’s a simple example: If your daily budget is $10. Monthly Spending Limit = $10 × 30.4 = $304

Easy, right? Basically, 30.4 is the average number of days in a month (365 days in a year / 12 months = 30.417).

Steps to Set Up Your Monthly Spending Limit

Ready to set it up? Here’s how:

1. Log into Your Google Ads Account: Sign in with your username and password.
2. Click on the Billing option at the top right corner of the screen.
3. In the left menu, click on Settings.
4. Set Your Monthly Spend Limit: Look for the option to create a Monthly Spend Limit.
5. Enter how much you want to spend for the month (don’t include taxes!).
6. After entering your limit, click on Save to make it official!

Note: There’s a new feature that lets some advertisers set a monthly spending limit for their accounts. This option isn’t available to everyone—Google hasn’t shared how to get it, and you can’t ask for it. If you have this feature, you’ll see it right at the top of your Billing Summary page.

Advantages

1. Better Control: You can easily manage how much you’re spending overall.
2. Less Stress: It helps you avoid going over budget automatically.
3. Safety Net: It protects you from unexpected costs.
4. Confidence with Smart Bidding: You can use smart bidding knowing there’s a spending cap.

Disadvantages

1. Ads May Stop Running: If your limit is too low, your ads might stop before the month ends.
2. Can Be Confusing with Multiple Campaigns: Managing different budgets can be tricky.
3. Needs Regular Checking: You should check your spending often; it’s not just a “set it and forget it” feature.
4. Limited Reach: A tight budget might mean fewer people see your ads.

Conclusion

Setting a Monthly Spending Limit in Google Ads is a smart way to manage your advertising budget and avoid surprises. By following these easy steps and thinking about both the good and bad sides, you can take control of your spending while making the most of your ads.So go ahead—set that limit and enjoy advertising without worrying about overspending!